Tell Dua Lipa to Drop PUMA!

PUMA sponsors soccer games in illegal Israeli settlements! Tell pop star Dua Lipa to drop her partnership with PUMA!

Dear Dua Lipa,

We, the undersigned, are asking you to drop your partnership with PUMA. We appreciate your outspokenness on the issue of Palestinian rights, including during the most recent Israeli bombardment of Gaza, but your partnership with PUMA is counterproductive to gaining freedom, justice, and equality for Palestinians. 

PUMA is the main sponsor of the Israel Football Association (IFA), and as its sponsor, PUMA is supporting Israel's illegal settlements. 

The IFA includes six settlement football clubs: 

  • Maccabi Ariel indoor football club and Ariel municipal football club in the Ariel settlement; 
  • Beitar Givat Ze’ev Shabi in the Giv'at Ze'ev settlement, near Ramallah; 
  • Beitar Ma’aleh Adomim in Ma'ale Adumim, near East Jerusalem; 
  • Hapo’el Oranit in the Oranit settlement; 
  • Hapo’el Jordan Valley in Tomer, a settlement built on land seized from the Palestinian village of Fasayil

Matches and practices sponsored by PUMA are held on stolen Palestinian land in a flagrant breach of international law and Fédération Internationale de Football Association (FIFA) regulations. According to a comprehensive report by Human Rights Watch, IFA trainings and matches in illegal settlements enable and normalize Israel’s settlement economy and contribute to violations of Palestinian human rights. 

Israeli settlements are illegal land grabs that force Palestinian families from their homes. They crowd Palestinians in densely populated villages and refugee camps and limit access to clean water and healthcare. The settlements are Jewish-only with Jewish-only roads leading to and from them. The soldiers and checkpoints that maintain the settlements deny Palestinians freedom of movement. Palestinians in the West Bank are subject to Israeli military law, under which all peaceful protest is prohibited, while illegal settlers are subject to Israeli civilian law.

Across the globe, football fans, players, and teams have supported the call from more than 200 Palestinian teams urging PUMA to end its complicity with Israeli apartheid. Unfortunately, PUMA has refused to reassess its relationship with the IFA for years now, ignoring Palestinian activists and calls to boycott Israeli settlements. So we now turn to you. 

You said in a statement following hateful backlash for your posts about Palestine that you “stand in solidarity with all oppressed people”. Dropping your partnership with PUMA, and refusing to be the face of a brand that profits from apartheid and land theft, would be an amazing act of solidarity. Please end your partnership with PUMA.



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