Good Drone, Bad Drone: How to Fix the Drone PR Problem


Just saying the word makes people shudder, but there are plenty of good drones already in use. And as to future possibilities, the sky’s the limit. It’s no wonder the drone industry doesn’t like the word “drone.” Thanks to the work of human rights activists in exposing the ugly side of how Predator and Reaper drones kill innocent people overseas, “drones” can evoke a one-word reaction similar to the word “sweatshops”: yuck! More...

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